AccuWear

Insight: Finding a balance between personal style and weather-appropriate fashion is a universal challenge.

Execution: Upon setting up the AccuWeather app, users not only share wardrobe preferences but can also seamlessly scan their closet within the app.

AccuWeather will also offer fabric and clothing material recommendations based on current and forecasted conditions.

AccuWeather users will also receive access to tailored recommendations featuring Nike ACG products, blending high-performance apparel with personalized stlye preferences.

Finally, Nike ACG billboards powered by AccuWeather displaying real-time weather conditions alongside fashion suggestions will be placed in cities known for their unpredictable weather.