One-Bite Delight

Insight: Burger wrappers are environmental adversaries, contributing significantly to pollution due to their widespread use and improper disposal.

Execution: On Earth Day, Burger King is launching the “One-Bite Delight” whopper. This innovative whopper will be the first burger completely wrapped in an edible plant-based film.

The eco-friendly wrapper promotes plant growth, naturally decomposes into the soil without a trace, and is completely harmless, making it safe for animals to eat.